# What do the numbers on the Results tab mean?

> The Results tab shows your last 30 days, from people who saw your button to people who clicked to book a call. Below the numbers are the questions asked most, where the demo was opened, pages kept out of demos, and notes from leads. Most numbers count each visitor once a day, while every live demo counts.

Reviewed 2026-10-27.

## The numbers

- Saw the button: your button showed on a page of your site, through the embed.
- Opened the demo: they opened it from your button or your demo link.
- Started the form: they began filling in the form before the demo.
- Sent the form: they sent it and a demo opened. Each one is a lead with a work email. When fewer sent it than started it, the note under the number says how many stopped partway.
- Started a live demo: live demos that began. Everyone else who sent the form watched the recording.
- Watched to the end: live demos that showed every stop.
- Asked for follow-up: people who asked about pricing, or asked your team to follow up. See [following up with a lead](https://demopage.io/help/follow-up-a-lead.md).
- Clicked to book: clicks on your [booking link](https://demopage.io/help/booking-link.md). Clicks on your call-to-action button show under the number.

![The Results numbers for a made-up company: saw the button, opened the demo, started and sent the form, started a live demo, watched to the end, asked for follow-up, clicked to book.](https://storage.googleapis.com/demopage-media/docs/results-funnel.9f1a47fb174b.webp)

## How they're counted

- Every number covers the last 30 days.
- Saw the button, Opened the demo, Started the form, Sent the form, and Clicked to book count each visitor once a day.
- Started a live demo and Watched to the end count every live demo, so one visitor can count more than once.
- Asked for follow-up counts a lead once for pricing and once for a follow-up, if they asked for both.
- Under most numbers, a note gives it as a share of the step before, such as 54% of opens.
- A later number can be higher than an earlier one. People who open your demo link never see the button, so Opened the demo can be above Saw the button.

## Also on the tab

- Questions to answer: shown above the numbers when the demo couldn't answer a question and handed it to your team. See [unanswered questions](https://demopage.io/help/unanswered-questions.md).
- What prospects asked most: up to 8 questions from the last 30 days, with ones worded alike grouped and the most asked first. Under each, Answered: shows the newest answer the demo gave.
- Where the demo was opened: the 6 websites with the most opens, counted over all time, not only the last 30 days.
- Pages kept out of demos: pages that no longer loaded as expected when DemoPage last checked them, with the reason. See [why a page was kept out](https://demopage.io/help/pages-kept-out.md).
- Notes from leads: shown when a recent lead told the demo something about their needs. Open it to read their [qualification cards](https://demopage.io/help/lead-qualification-card.md).

![What prospects asked most: grouped questions with counts, such as Does it sync with Salesforce both ways, asked 6 times, with the answer given.](https://storage.googleapis.com/demopage-media/docs/results-questions.e18ee788979a.webp)

![Questions to answer on the Results tab: questions the guide handed to your team, each with an answer box and Approve answer.](https://storage.googleapis.com/demopage-media/docs/questions-to-answer.4885a0e8a296.webp)

![Pages kept out of demos: Reports, which now opens a different page, and Security, which didn't load, each with its reason.](https://storage.googleapis.com/demopage-media/docs/kept-out.ff23541976f2.webp)

## Before anyone visits

Until your first visitor, the tab says Results appear after the first visitor, or No visitors yet. To get visitors, [add the button to your site](https://demopage.io/help/add-demo-button.md) or [share your demo link](https://demopage.io/help/share-demo-link.md).

## Leads and Home

Your newest leads are on the Leads tab, under Latest leads. See [seeing your leads](https://demopage.io/help/see-and-export-leads.md).

Home shows four of these numbers under shorter names. See [the numbers on Home](https://demopage.io/help/home-numbers.md).

Step by step: [Read your demo results](https://demopage.io/docs/results.md).

## Related questions

- [What do the numbers on Home mean?](https://demopage.io/help/home-numbers.md)
- [What is the Monday email, and how do I turn it off?](https://demopage.io/help/monday-email.md)
- [What do I do with questions the demo couldn't answer?](https://demopage.io/help/unanswered-questions.md)
- [What is the qualification card on each lead?](https://demopage.io/help/lead-qualification-card.md)
- [Why was a page kept out of my demos?](https://demopage.io/help/pages-kept-out.md)

Still stuck? Email hello@demopage.io. All questions: [Help center](https://demopage.io/help.md).