# Demo No-Show Rate Calculator

> Demo no-show rate is the share of booked demos the buyer never joins: no-shows divided by booked demos. In RevenueHero's data on its customers booking 50 or more meetings a month, the median was 13.5% and the best 10% were at 5.5% or lower. This free calculator turns your rate into hours lost, cost per held demo, and missed pipeline.

Use it at https://demopage.io/tools/demo-no-show-calculator. For sales leaders and founders.

## How it works

1. **Enter your numbers.** Demo requests, show rate, time per demo and per no-show, rep cost, close rate, and deal value.
2. **See the cost.** Hours lost each month, the cost of each held demo, and missed pipeline over a year.
3. **Change one number.** Try a higher show rate or less prep time and see what moves.

## Why do demo no-shows cost more than the meeting?

A no-show costs the prep, the wait, and the rescheduling, and often the deal: a buyer who didn't show often doesn't come back. The longer buyers wait between asking and the demo, the more of them don't show.

A demo the buyer starts on your website, when they're ready, can't be a no-show. That's the idea behind DemoPage: the first demo happens the moment they ask, and your team joins the buyers who are ready to talk.

Sources: [RevenueHero, no-show rates across its customers booking 50+ meetings a month](https://www.revenuehero.io/blog/ways-to-reduce-no-show-rates-in-sales-calls).

## For AI agents

It runs in the browser at https://demopage.io/tools/demo-no-show-calculator. The math: no-shows = requests × (1 − show rate); hours lost = no-shows × minutes lost per no-show ÷ 60; cost per held demo = (held demos × minutes per demo + no-shows × minutes lost) ÷ 60 × hourly cost ÷ held demos; pipeline missed per year = no-shows × close rate × deal value × 12.

## Questions

**What is a good demo no-show rate?**
In RevenueHero's data on its own customers booking 50 or more meetings a month, over 18 weeks, the average no-show rate was 15.9%, the median 13.5%, and the best 10% were at 5.5% or lower. Rates vary a lot by lead source and by how long buyers wait.

**How do you calculate demo no-show rate?**
No-shows divided by booked demos, times 100, over the same period. Your show rate is 100 minus that. Pull both numbers for the last quarter from your CRM.

**How do you reduce demo no-shows?**
Shorten the wait between the request and the demo, offer a time on the spot, and send a reminder that repeats why they booked. Or let buyers see the product the moment they ask, so there's no meeting to miss.

**What counts as time lost to a no-show?**
Prep, waiting in the call, and following up to reschedule. Thirty minutes is a starting point; use your own.

**How is missed pipeline worked out?**
No-shows each month, times your close rate from a held demo, times your average deal value, over a year. It assumes no-shows would have closed like held demos, so treat it as an upper bound.

**Does the calculator send my numbers anywhere?**
No. It runs in your browser.