# Carta website grade: C (70/100)

> Carta's website scores 70 out of 100 (C) on DemoPage's SaaS Website Grader, 1st of 2 equity management websites checked. A product video (Wistia) is on the site, but nothing a buyer can click through. Prices are shown at /plans/equity-management/. The demo page asks for 1 field and no time is offered right away.

What a buyer can do on carta.com without talking to anyone, graded by DemoPage's SaaS Website Grader on September 29, 2026, following the site's robots.txt. Automated; it can be wrong.

- **Buyers can see the product without a call** (partial, 25 points): A product video (Wistia) is on the site, but nothing a buyer can click through.
- **Prices are public** (pass, 15 points): Prices are shown at /plans/equity-management/.
- **There's a way to start alone** (fail, 10 points): We didn't find a sign-up, trial, or free start on the homepage.
- **Booking a demo is quick** (partial, 15 points): The demo page asks for 1 field and no time is offered right away.
- **Questions get answered without a person** (pass, 10 points): Docs or help center linked (/s/article/carta-help-center). A chat widget is on the homepage.
- **Proof from customers** (pass, 10 points): Customer stories are linked (/customer-stories/appliedai/).
- **A clear headline and description** (pass, 10 points): Headline: "Private capital, intelligently connected". Description is 151 characters.
- **The page arrives fast** (pass, 5 points): The homepage's HTML arrived in 0.0 s.

## Quick answers

**Can buyers see Carta's product without a call?**
A product video (Wistia) is on the site, but nothing a buyer can click through.

**Does Carta show its pricing?**
Prices are shown at /plans/equity-management/.

**Can you start with Carta without talking to sales?**
We didn't find a sign-up, trial, or free start on the homepage.

**How quickly can you book a Carta demo?**
The demo page asks for 1 field and no time is offered right away.

Carta ranks 1 of 2 equity management websites checked; the category average is 60.

Re-check it live at https://demopage.io/tools/saas-website-grader?site=carta.com. All grades: https://demopage.io/tools/saas-website-grades.md. Corrections: corrections@demopage.io. Carta is a trademark of its owner; DemoPage isn't affiliated with it.