# Optimizely website grade: C (65/100)

> Optimizely's website scores 65 out of 100 (C) on DemoPage's SaaS Website Grader. A product video (their own player) is on the site, but nothing a buyer can click through. There's a pricing page (/plans) but no prices on it. We didn't find a demo or talk-to-sales link on the homepage.

What a buyer can do on optimizely.com without talking to anyone, graded by DemoPage's SaaS Website Grader on September 29, 2026, following the site's robots.txt. Automated; it can be wrong.

- **Buyers can see the product without a call** (partial, 25 points): A product video (their own player) is on the site, but nothing a buyer can click through.
- **Prices are public** (partial, 15 points): There's a pricing page (/plans) but no prices on it.
- **There's a way to start alone** (pass, 10 points): A sign-up or free start is linked (/get-started).
- **Booking a demo is quick** (fail, 15 points): We didn't find a demo or talk-to-sales link on the homepage.
- **Questions get answered without a person** (pass, 10 points): Docs or help center linked (/developers). A chat widget is on the homepage.
- **Proof from customers** (pass, 10 points): Customer stories are linked (/field-notes/customer-stories/royal-mint/).
- **A clear headline and description** (pass, 10 points): Headline: "You're free to grow". Description is 116 characters.
- **The page arrives fast** (pass, 5 points): The homepage's HTML arrived in 0.1 s.

## Quick answers

**Can buyers see Optimizely's product without a call?**
A product video (their own player) is on the site, but nothing a buyer can click through.

**Does Optimizely show its pricing?**
There's a pricing page (/plans) but no prices on it.

**Can you start with Optimizely without talking to sales?**
A sign-up or free start is linked (/get-started).

**How quickly can you book a Optimizely demo?**
We didn't find a demo or talk-to-sales link on the homepage.

Category: Experimentation.

Re-check it live at https://demopage.io/tools/saas-website-grader?site=optimizely.com. All grades: https://demopage.io/tools/saas-website-grades.md. Corrections: corrections@demopage.io. Optimizely is a trademark of its owner; DemoPage isn't affiliated with it.