ROI calculator
What does showing the same screens cost you?
A typical first-call SaaS demo takes 60 minutes of combined AE and SE time, including prep and follow-up notes, at a loaded cost of about $220 an hour. Offloading 100 repetitive first demos a month returns 100 team hours ($22,000 of capacity) on the $799 Growth plan, before counting leads your team never reaches.
Form fills, trials, and inbound asks for a demo.
AE and SE together, including prep and follow-up notes.
We use about $220 an hour for an AE, SE, and SDR blend.
Your team still takes every buyer who asks for a person.
Only live demos count toward your plan. Recordings and chat are included.
Team time returned each month
$22,000
100 hours across 100 first demos
- Live walkthroughs
- 25
- Net per month
- $21,721
- Return
- 78.9×
How this is calculated+
Handled = demo requests per month × share DemoPage gives instead. Time returned = handled × time each × loaded cost per hour.
Live demos = handled × share who join live. The plan is the cheapest pack that covers them: Starter is $99 for 10, then $9 each in packs of 10 up to 80. Growth is $799 for 100, then $7 each in packs of 50. Scale is $1,999 for 300, then $6 each in packs of 100. Past a plan's biggest pack, extra demos are added in tens at that plan's price. From 600 is Enterprise, priced with you; the estimate uses $6 a demo. A bigger plan costs less per demo.
This counts people time only. It does not assume more deals closed, fewer escalations, or any other lift. Your numbers will differ; start with conservative shares.
The leads nobody demos
You paid for every lead. Don't let the small ones go cold.
Leads your AEs skip still get a live demo the moment they ask, for under $10 a lead. It's insurance on money you already spent, and the deals it brings back are new revenue.
Too small for an AE, after hours, or in another time zone.
Ads, events, and tools, divided by the leads they bring.
Your guess. Start low.
What a small customer pays you in a year.
Already paid for these leads
$15,000
With no demo, there's no next step.
A live demo for every one
$799
$7.99 a lead, 5.3% on top
New first-year revenue from one month of these leads
$4,800
2 deals × $2,400
Plan for 100 live demosGrowth, $799/mo
Pays for itself with1 deal
For every $1 of the plan$6 back
Your numbers, not a promise. It counts only leads your team wasn't going to demo, and costs every one as a live demo, the most they could use.
Worked benchmarks
Default monthly benchmarks across four workflows.
What the calculator's default assumptions return each month, next to the DemoPage plan that covers the live sessions.
| Workflow | Monthly volume | Team time / item | Loaded rate | Handled by DemoPage | Hours returned | Time value / mo | Matching plan |
|---|---|---|---|---|---|---|---|
| Sales demos | 200 first demos/mo | 60 min | $220/hr | 50% (100/mo; 25 live) | 100 hrs/mo | $22,000/mo | Starter ($279/mo) |
| Support | 2,000 how-to tickets/mo | 12 min | $45/hr | 20% (400/mo; 40 live) | 80 hrs/mo | $3,600/mo | Starter ($369/mo) + $499/mo room add-on |
| Onboarding | 40 new customers/mo | 180 min | $90/hr | 40% (16/mo; 6 live) | 48 hrs/mo | $4,320/mo | Starter ($99/mo) + $499/mo room add-on |
| Training | 15 learners/mo | 720 min | $70/hr | 35% (5/mo; 2 live) | 60 hrs/mo | $4,200/mo | Starter ($99/mo) + $499/mo room add-on |
Unit economics
A human first-call demo vs. DemoPage packs.
| Metric | Traditional AE + SE first call | Starter ($99/mo) | Growth ($799/mo) | Scale ($1,999/mo) |
|---|---|---|---|---|
| Cost per counted live demo | About $220 in loaded AE and SE time (60 min) | $9.90 to $9.11 per live demo (10 to 80/mo) | $7.99 to $7.40 per live demo (100 to 250/mo) | $6.66 to $6.40 per live demo (300 to 500/mo) |
| Cost when a visitor watches the recording and asks in chat | Requires a scheduled call | $0 (unlimited) | $0 (unlimited) | $0 (unlimited) |
| Wait time for the buyer | 2 to 5 business days for a calendar slot | Seconds (50 to 80s live walkthrough, 24/7) | Seconds (up to 3 live demos at once) | Seconds (up to 4 live demos at once) |
| Languages covered | Languages your reps speak | All 17 languages | All 17 languages | All 17 languages |
| Pre-call demo recorded for each new CRM lead | 30 to 45 min manual recording by an SE | Not included | Included via CRM intake API | Included via CRM intake API |
Time breakdown
Where the 60 minutes per first demo go.
Scheduling and qualification ping-pong (15 min)
Without DemoPage: SDR and AE emails back and forth to find a time; 20% to 30% of booked calls later no-show.
With DemoPage: Visitor clicks your demo button, enters their work email, and sees the product in seconds.
Sandbox and account prep (15 min)
Without DemoPage: SE resets the demo environment and checks which screens match the prospect's industry and stack.
With DemoPage: Warm standby browser opens your approved pages and plans the route around what the buyer asked to see.
First-call harbor tour (30 min)
Without DemoPage: AE and SE walk the same overview screens all week, often for leads who turn out not to fit.
With DemoPage: DemoPage walks the real screens in 17 languages and answers questions with citations; AEs meet buyers who already saw the product.
Follow-up notes and recap link (Growth and Scale)
Without DemoPage: Rep writes recap notes, uploads a call recording, and updates CRM fields by hand.
With DemoPage: Buyer gets a signed 30-day recap link to forward; your team gets a qualification card in the buyer's own words.
Questions
How the math works.
How is the ROI of DemoPage calculated?
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The time-savings calculator multiplies your monthly requests by the share of repetitive first demos DemoPage handles and the minutes your AE and SE team spends per demo (prep and follow-up included), valued at your loaded hourly cost. It then compares that monthly time savings against the exact DemoPage pack needed for the visitors who join a live session.
What is the cost of a live demo on DemoPage versus a live sales call?
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A 60-minute first-call demo with an AE and SE costs about $220 in loaded team time. On DemoPage, a counted live demo costs $9.90 on Starter ($99 a month for 10), $7.99 on Growth ($799 a month for 100), and $6.66 on Scale ($1,999 a month for 300), down to $6.40 at 500 live demos a month.
Do we pay when a visitor only watches the recorded demo or asks questions in chat?
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No. Watching the recorded walkthrough and asking questions in chat are unlimited and free on every plan. A live demo only counts when a visitor joins a live browser session and stays for three minutes or finishes it sooner, or when a pre-call demo is recorded for a new lead and shows at least two pages.
What if the same buyer runs multiple live demos in one day, or our own team tests the link?
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The same visitor on the same product counts at most once per UTC day no matter how many live demos they start. Live demos started with an email address on your own website's domain are treated as team tests and never count toward your pack.
How does DemoPage add pipeline in addition to saving SE hours?
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Many interested visitors refuse to book a calendar call just to see the UI, arrive outside business hours, speak another language, or sit below the seat threshold for a live SE. DemoPage gives those visitors a live walkthrough right away in 17 languages, captures their qualification details in their own words, and alerts your team when a buyer engages.
People time only
It counts hours your team no longer spends on repeat tours. It does not assume more deals, fewer escalations, or faster ramp.
Your share, your call
Start with a low share. Your team still takes every visitor who asks for a person or needs a change in their account.
Live credits are what you pay for
A credit is a live demo that lasts three minutes or finishes. Recordings and chat are included.
Want these numbers with your real pages?
Start free with your work email. The portal shows your link's results: who opened it, finished the demo, and asked for your team.