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Demo No-Show Rate Calculator
Demo no-show rate is the share of booked demos the buyer never joins: no-shows divided by booked demos. In RevenueHero's data on its customers booking 50 or more meetings a month, the median was 13.5% and the best 10% were at 5.5% or lower. This free calculator turns your rate into hours lost, cost per held demo, and missed pipeline.
No-shows a month
24
12 team hours lost
Real cost of each held demo
$91
Held demos carry the no-shows' time
No-show time, per year
$10,800
144 hours
Pipeline that didn't show, per year
$691,200
An upper bound: if no-shows closed like held demos
Your team spends 816 hours a year on demos, and 144 of them go to buyers who never show.
A demo the buyer starts on your website, the moment they ask, can't be a no-show. DemoPage gives every visitor that demo on your real product, and your team joins the ones ready to talk.
Put an instant demo on your site →Why do demo no-shows cost more than the meeting?
A no-show costs the prep, the wait, and the rescheduling, and often the deal: a buyer who didn't show often doesn't come back. The longer buyers wait between asking and the demo, the more of them don't show.
A demo the buyer starts on your website, when they're ready, can't be a no-show. That's the idea behind DemoPage: the first demo happens the moment they ask, and your team joins the buyers who are ready to talk.
Source: RevenueHero, no-show rates across its customers booking 50+ meetings a month.
01How it works
How the Demo No-Show Calculator works
01
Enter your numbers
Demo requests, show rate, time per demo and per no-show, rep cost, close rate, and deal value.
02
See the cost
Hours lost each month, the cost of each held demo, and missed pipeline over a year.
03
Change one number
Try a higher show rate or less prep time and see what moves.
02Questions
Demo No-Show Calculator: questions people ask
What is a good demo no-show rate?
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In RevenueHero's data on its own customers booking 50 or more meetings a month, over 18 weeks, the average no-show rate was 15.9%, the median 13.5%, and the best 10% were at 5.5% or lower. Rates vary a lot by lead source and by how long buyers wait.
How do you calculate demo no-show rate?
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No-shows divided by booked demos, times 100, over the same period. Your show rate is 100 minus that. Pull both numbers for the last quarter from your CRM.
How do you reduce demo no-shows?
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Shorten the wait between the request and the demo, offer a time on the spot, and send a reminder that repeats why they booked. Or let buyers see the product the moment they ask, so there's no meeting to miss.
What counts as time lost to a no-show?
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Prep, waiting in the call, and following up to reschedule. Thirty minutes is a starting point; use your own.
How is missed pipeline worked out?
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No-shows each month, times your close rate from a held demo, times your average deal value, over a year. It assumes no-shows would have closed like held demos, so treat it as an upper bound.
Does the calculator send my numbers anywhere?
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No. It runs in your browser.
A demo that starts when they ask can't be a no-show.
DemoPage gives every visitor a live, narrated demo of your real product on your website, and hands the warm ones to your team.
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