SaaS Website Grader / All grades
Experimentation · checked September 29, 2026
Optimizely website grade: C (65/100)
Optimizely's website scores 65 out of 100 (C) on DemoPage's SaaS Website Grader. A product video (their own player) is on the site, but nothing a buyer can click through. There's a pricing page (/plans) but no prices on it. We didn't find a demo or talk-to-sales link on the homepage.
We read optimizely.com's public homepage and the pricing and demo pages it links to, the way a buyer would, and checked what they can do there without talking to anyone.
optimizely.com
Grade C, 65 out of 100. Buyers can get part of the way alone.
Biggest gap: “Buyers can see the product without a call”. Let visitors see the real product on the site: a live, narrated demo they start themselves, not only a video.
- ~25 pts
Buyers can see the product without a call
A product video (their own player) is on the site, but nothing a buyer can click through.
Most buyers want to see the product before they talk to anyone. If the only way to see it is a scheduled call, many leave for a competitor who shows theirs.
What would help: Let visitors see the real product on the site: a live, narrated demo they start themselves, not only a video.
- ~15 pts
Prices are public
There's a pricing page (/plans) but no prices on it.
Price is the first thing buyers look for after the product. Hiding it sends them to review sites or competitors to guess.
What would help: Publish at least a starting price, or a range, and what drives it.
- ✓10 pts
There's a way to start alone
A sign-up or free start is linked (/get-started).
Some buyers are ready to try before they're ready to talk. Without a way in, they wait or leave.
- ✕15 pts
Booking a demo is quick
We didn't find a demo or talk-to-sales link on the homepage.
Every field and every 'we'll be in touch' loses buyers. The ones who stay wait days to see the product.
What would help: Ask for a work email only, show a calendar at once, or let them see the demo right away.
- ✓10 pts
Questions get answered without a person
Docs or help center linked (/developers). A chat widget is on the homepage.
Buyers comparing tools have specific questions. If the answer needs an email thread, the comparison moves on without you.
- ✓10 pts
Proof from customers
Customer stories are linked (/field-notes/customer-stories/royal-mint/).
Buyers look for companies like theirs. Without them, the product has to prove everything alone.
- ✓10 pts
A clear headline and description
Headline: "You're free to grow". Description is 116 characters.
The headline is the first sentence a buyer reads, and the description is what they see in search. Both should say who it's for and what changes.
- ✓5 pts
The page arrives fast
The homepage's HTML arrived in 0.1 s.
Slow first loads lose visitors before they read a word, and search engines notice.
Quick answers about Optimizely's website
Can buyers see Optimizely's product without a call?
A product video (their own player) is on the site, but nothing a buyer can click through.
Does Optimizely show its pricing?
There's a pricing page (/plans) but no prices on it.
Can you start with Optimizely without talking to sales?
A sign-up or free start is linked (/get-started).
How quickly can you book a Optimizely demo?
We didn't find a demo or talk-to-sales link on the homepage.
How it compares
The only experimentation website we checked so far.
Across all 451 SaaS websites, the average is 66, and only 14% let buyers click through the product without a call.
See every grade →Let every visitor see your product.
DemoPage gives each visitor a live, narrated demo inside your real product, answers from your pages, and hands warm leads to your team.
How grades work: eight checks weighted to 100, read from the public HTML of the homepage and the pricing and demo pages it links to. Pages a site's robots.txt disallows are not read. Optimizely is a trademark of its owner; DemoPage isn't affiliated with Optimizely. Request a correction or removal.