Free · For marketing and sales leaders
Free SaaS Website Grader
A SaaS website grader scores what a buyer can do on your site without a sales call. This free grader reads your homepage, pricing, and demo pages in about 15 seconds and runs eight checks weighted to 100: seeing the product, public prices, a way to start, demo booking, self-serve answers, customer proof, headline, and speed.
How well-known SaaS websites score
We graded 451 of them. Only 14% let buyers click through the product without a call.
- CHubSpot75
- CSalesforce65
- CSlack70
- CNotion75
- FZoom48
- DStripe58
- CShopify68
- AZendesk93
- DIntercom63
- CGong78
- CAsana68
- CFigma68
What does a SaaS website grader measure?
Most website graders check speed and search tags. Those matter, but a B2B buyer judges your site by a simpler question: can I see what this does, what it costs, and how to start, without waiting for a meeting?
This grader weighs that first. A quarter of the score is whether a buyer can see the product itself, and most of the rest is whether they can price it, start it, or book time without friction. Search basics and speed are there too, at the weight a buyer would give them.
01How it works
How the SaaS Website Grader works
01
Enter your website
Your homepage address. Nothing to install and no sign-up.
02
We read it like a buyer
DemoPage reads your homepage and follows the links a buyer would: pricing, the demo page, sign-up, docs, and customers.
03
Get a score and fixes
Eight checks, each with what a buyer runs into and what to change first.
02Questions
SaaS Website Grader: questions people ask
What does the SaaS website grader check?
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Whether a buyer can see the product without a call (an interactive demo or product video), whether prices are public, whether there is a way to start on their own, how much work booking a demo takes, whether questions get answered without a person, proof from customers, a clear headline and page description, and how fast the page arrives.
How is the website grade calculated?
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Eight checks add up to 100 points: seeing the product without a call (25), public prices (15), quick demo booking (15), a way to start alone (10), answers without a person (10), customer proof (10), a clear headline and description (10), and page speed (5). A partial pass earns half.
What is a good website grade?
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90 or more is an A, 80 to 89 a B, 65 to 79 a C, 50 to 64 a D, and under 50 an F. The published grades of well-known SaaS websites show where yours stands.
How is this different from HubSpot's Website Grader?
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HubSpot's Website Grader scores performance, SEO, mobile, and security. This grader weighs what a B2B buyer looks for first: whether they can see the product, see a price, and start or book a demo without waiting for a meeting.
Why does seeing the product matter so much?
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Most B2B buyers now research on their own and talk to sales late. If the only way to see your product is a scheduled call, many leave for a competitor who shows theirs on the website.
Does DemoPage keep my website or results?
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The result is kept in memory for a few hours so a repeat check is instant, then dropped. It isn't saved to an account and isn't shared.
Can the grader read a site built as a single-page app?
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It reads the HTML your server sends, the way a search engine's first pass does. If your homepage only appears after JavaScript runs, some checks may miss things, which search engines may miss too.
Let every visitor see your product.
DemoPage gives each visitor a live, narrated demo inside your real product, answers from your pages, and hands warm leads to your team.
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