SaaS Website Grader / All grades
CRM · checked September 29, 2026
Affinity website grade: C (70/100)
Affinity's website scores 70 out of 100 (C) on DemoPage's SaaS Website Grader, 8th of 18 CRM websites checked. A product video (their own player) is on the site, but nothing a buyer can click through. Prices are shown at /product/affinity-pricing. The demo page asks for 2 fields and no time is offered right away.
We read affinity.co's public homepage and the pricing and demo pages it links to, the way a buyer would, and checked what they can do there without talking to anyone.
affinity.co
Grade C, 70 out of 100. Buyers can get part of the way alone.
Biggest gap: “Buyers can see the product without a call”. Let visitors see the real product on the site: a live, narrated demo they start themselves, not only a video.
- ~25 pts
Buyers can see the product without a call
A product video (their own player) is on the site, but nothing a buyer can click through.
Most buyers want to see the product before they talk to anyone. If the only way to see it is a scheduled call, many leave for a competitor who shows theirs.
What would help: Let visitors see the real product on the site: a live, narrated demo they start themselves, not only a video.
- ✓15 pts
Prices are public
Prices are shown at /product/affinity-pricing.
Price is the first thing buyers look for after the product. Hiding it sends them to review sites or competitors to guess.
- ✕10 pts
There's a way to start alone
We didn't find a sign-up, trial, or free start on the homepage.
Some buyers are ready to try before they're ready to talk. Without a way in, they wait or leave.
What would help: Offer a trial, a free plan, or a demo they can start themselves.
- ~15 pts
Booking a demo is quick
The demo page asks for 2 fields and no time is offered right away.
Every field and every 'we'll be in touch' loses buyers. The ones who stay wait days to see the product.
What would help: Ask for a work email only, show a calendar at once, or let them see the demo right away.
- ✓10 pts
Questions get answered without a person
Docs or help center linked (/home). A chat widget is on the homepage.
Buyers comparing tools have specific questions. If the answer needs an email thread, the comparison moves on without you.
- ✓10 pts
Proof from customers
Customer stories are linked (/resources/case-studies).
Buyers look for companies like theirs. Without them, the product has to prove everything alone.
- ✓10 pts
A clear headline and description
Headline: "Your next deal is in your network". Description is 165 characters.
The headline is the first sentence a buyer reads, and the description is what they see in search. Both should say who it's for and what changes.
- ✓5 pts
The page arrives fast
The homepage's HTML arrived in 0.1 s.
Slow first loads lose visitors before they read a word, and search engines notice.
Quick answers about Affinity's website
Can buyers see Affinity's product without a call?
A product video (their own player) is on the site, but nothing a buyer can click through.
Does Affinity show its pricing?
Prices are shown at /product/affinity-pricing.
Can you start with Affinity without talking to sales?
We didn't find a sign-up, trial, or free start on the homepage.
How quickly can you book a Affinity demo?
The demo page asks for 2 fields and no time is offered right away.
How it compares
8th of 18 CRM websites we checked.
The CRM average is 70. Across all 451 SaaS websites, the average is 66, and only 14% let buyers click through the product without a call.
See every grade →Let every visitor see your product.
DemoPage gives each visitor a live, narrated demo inside your real product, answers from your pages, and hands warm leads to your team.
How grades work: eight checks weighted to 100, read from the public HTML of the homepage and the pricing and demo pages it links to. Pages a site's robots.txt disallows are not read. Affinity is a trademark of its owner; DemoPage isn't affiliated with Affinity. Request a correction or removal.